Creating a website is a multifaceted endeavour that demands careful consideration of various elements. By incorporating these key points into your strategy, you are poised to develop a website that not only meets your objectives but also resonates with your audience, leaving a lasting impact in the digital realm.

Where to start when building a website is easy when you know your website building blocks. These are the key points we at Tailored Websites work through, when designing a website.
1.     Domain NameÂ
Choose a simple one
Selecting a domain name is akin to choosing your brand's online identity. Opt for a name that is memorable, easy to spell, and reflective of your brand. A thoughtful domain name contributes significantly to the overall accessibility and recognition of your website.

2.     Customers Understand their preferences
Before laying the foundation of your website, delve into understanding your target audience. Conduct thorough research to identify their preferences, needs, and online behaviour. This knowledge will serve as a compass, guiding your decisions throughout the website creation process.
3.     Design It speaks volumes
The layout of a website is important. The visual appeal of your website is often the first impression users have. Invest in a design that not only captures attention but also aligns with your brand identity. A harmonious blend of aesthetics and functionality ensures a positive user experience, fostering engagement and loyalty.

4.    Logo A memorable image
Find a logo for which your customers would immediately recognise your logo among others. It needs to be scalable to be on your website and email signatures. Keep your Logo colours and font to your branding style.
5.    Introduction
The first part of the website
In the dynamic landscape of the digital world, creating a website is a pivotal step for individuals and businesses alike. When a person opens your website, they should be able to read your message clearly and understand how your website will answer their questions. This could be a strap line or a 1-3 sentences describing your service or product.

As a web development entity, understanding the intricacies of this process is fundamental to our mission. Tailored Websites commitment lies in guiding you through the essential elements of creating a stunning website that not only resonates with your audience but also establishes a strong online presence.
6.    Mapping the Customer Journey
Make it easy to find the information they are looking for
Understanding the customer journey is crucial for tailoring your website to meet user expectations. Identify touchpoints from the initial visit to conversion and beyond. By optimizing each stage of the journey, you enhance user satisfaction and increase the likelihood of achieving your goals.
7.    Navigation and Site Structure
A seamless user experience hinges on an intuitive navigation system and a well-organized site structure. Â Ensure you pay attention to the mobile version of your website as more and more customers spend more time searching on their mobile phones.
Implement clear and logical menus, ensuring that users can effortlessly find the information they seek. Simplifying navigation enhances user satisfaction and encourages prolonged engagement.

8.     Building Brand Awareness
Find your branding style
A website is a powerful tool for building brand awareness. Ensure consistency in branding elements across your site, from colours to messaging. Leverage the platform to tell your brand story and establish a unique identity that resonates with your target audience.
9.     Interactive forms for effective communication
This is great for customer retention
Create forms for your users to get involved with interesting content. It encourages customers to invest more time with your brand and allows you to collect email addresses strategically. Building an email list creates a direct line of communication with your audience, facilitating targeted outreach and fostering a sense of community.

10.     Blogs as Content Cornerstones
Building trust by providing industry knowledge
Incorporate a blog section to disseminate relevant and valuable content to your audience. Blogs not only enhance your website's SEO but also position you as an industry authority. Regular, quality content keeps visitors returning and strengthens your connection with the audience.

By taking the time to write down your plan, using the points listed above, you will become aware of the language you would like to resonate to the reader. This language and style will guide you to create a website with consistent messaging. The end result should represent your business’ core values and mission and in turn satisfy your customers’ needs.
We are here to help at any stage of the process. We can easily create your website in smaller chunks or offer the whole package, we are flexible to your needs.
Lets start the conversation and drop us a line

Building a website is easy when you plan it right.
As with all projects, plan it first and the rest is a walk in the park.
However, if you are still finding it daunting, do get in touch and lets see how we can help.
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